Shelf-Ready Brands
Built for Wellness

Brand, packaging and web design for supplement, wellness and pharmacy brands.

Courtney Bloedorn smiling on a cream sofa, holding a purple mug

I’ve worked with brands sold in

  • Whole Foods Market
  • New Seasons Market
  • Market of Choice
  • Walmart
  • Target
  • Amazon
  • Costco
  • Sprouts
  • Kroger
  • Natural Grocers
  • The Vitamin Shoppe
  • Etsy
  • Faire

Most designers and agencies have a house style or personal aesthetic. I don’t. Intentionally.

I’ll never forget my first (and last) interview at a big design agency. After three rounds of screenings, the CCO was picking through my portfolio with a fine-toothed comb. Her first comment? “I just can’t seem to pin your design style down. You’re all over the place.”

Obviously, I didn’t get the role. But it made me realize what my fluidity could bring to an industry rooted in “style.” Every creative brief is different. Why shouldn’t a portfolio built on versatility look different too?

I work brief-first. The brand shapes the work. Never the other way around.

More about me

Ways we can work together.

Fixed scope, fixed timeline, no surprises. Every package is built brief-first, so your brand looks like your brand.

The flagship

Supplement Brand + Packaging

Supplement founders usually need brand, packaging, and product imagery from three different vendors. I bundle it, with photoreal renders instead of a photo shoot, in weeks instead of months.

Start a project
  • Brand-only

    2 weeks

    Logo, system, guidelines, application mockups.

  • Full Launch

    4 weeks

    Adds a landing page, 15 ad-creative variants, and email + social templates.

7 days

Brand Sprint

For new DTC brands launching, or existing brands rebranding.

  • Primary + secondary logo marks
  • Color palette + typography
  • 1-page brand guidelines
  • 5 brand application mockups
5 business days

Hero Render Pack

Photoreal product imagery for ads, PDPs, and launches.

  • 10 hero product renders
  • Lifestyle + clean angles
  • Retouched final exports
  • Source files included
Monthly

Retouching Retainer

Your cleanup crew for steady photo output and ad testing.

  • Up to 50 images a month
  • 24-hour standard turnaround
  • Shared Dropbox workflow
  • Monthly check-in call
10–14 days

Landing Page Design + Build

Shopify product pages, campaign pages, coming-soon sites.

  • Mobile + desktop design
  • Coded HTML/CSS or Shopify
  • 2 rounds of revisions
  • Launch support

Testimonials

10+
Years in supplements & wellness
100+
Supplement brands
8
Distinct categories, not one alike
1000s
Renders delivered
1
Designer, no agencies
01 / 06
“HIGHLY RECOMMEND — Professional, talented, kind, effective communication. Courtney was a business saver, quite literally. From designing our product, with precision and taking all the vision of the owner to life… to recommending and helping in other areas that the business owner needed assistance as it was the first time in the industry. Absolutely the best!”
Akifa K.AI Advisor + Healthcare + Attorney | Qodiva Owner

This is where projects begin.

Schedule a chat
01

We talk vision.

A casual, no-pressure chat. Kind of a cross between a speed dating appointment and a brain dump strategy sesh. No need to come with polished thoughts.

A brand moodboard
02

We nail down inspiration.

Color, type, logo direction, packaging cues, the whole vibe, pinned to one page so we can see if we’re building the same brand.

03

We tweak and refine.

I ship my 2–3 strongest concepts. You tell me what your gut says. Usually 2–3 rounds and we’ve landed somewhere you love.

04

We hand you the keys.

The full brand kit: logo files in every format, brand guidelines, packaging dielines, social templates, and every render, labeled and ready for a printer, a developer, or a CMO.

Need a copilot for what comes next? Put me on retainer.

Good questions, straight answers.

Don’t see yours? Ask me directly.

Do you only work with supplement brands?

Mostly, yes. Supplements, wellness, holistic pharmacy, and healthcare tech are my home turf. I’ve also designed for pet wellness, beauty, lifestyle, and B2B contract manufacturing. If your brand lives anywhere near wellness, let’s talk.

What should I bring to our first call?

Whatever you’ve got. You can come with focus group data and color-coded notes, or just ideas scribbled on the back of junk mail. I can roll with either.

How long does a project take?

It depends on scope. A Brand Sprint runs about 7 days, Brand + Packaging about 3 weeks, and a Full Launch about 4 weeks. We’ll set the timeline together before anything kicks off.

How many rounds of revisions do I get?

Usually 2–3 rounds and we’ve landed somewhere you love. Give it to me straight. Direct feedback gets us there faster.

Do you use AI?

Yes, for exploration and production, like photoreal product renders that would otherwise need a full photo shoot. Taste, type, and the final polish that makes it look human are always done by hand.

Can I keep working with you after launch?

Absolutely. Packaging refreshes, new product launches, the random Tuesday where your social manager needs a graphic by five. Put me on retainer and I’ll keep your visuals fresh and on-brand.

Will I be working with you or a team?

Me. One designer, no agencies, no hand-offs to a junior you’ve never met.

Pull up a chair

Think we’d make a great team?

Two minutes on the contact form, or grab a 30-min call. Either way works.

Catch ’ya on the flippity-flip, Courtney’s signature